Breaching Experiment Research Paper Example | Topics and Well Written Essays - 1500 words

Breaching Experiment - Research Paper Example For this experiment, in which the student will assume the personality of a FaceBook creeper, the reaction to being a creeper is the most important point. If the social breach succeeds and social norms are compromised, how people react is evidence of mechanisms through which they attempt to combat the breach or make sense of the abnormal behavior (Garfinkel, 2011). Whereas it is expected that lighthearted breaches in the FaceBook creeper experiment will induce curiosity, confusion, and laughter, breaches of a more serious nature are expected to cause anger and anxiety. It was also expected that the experiment would show how uncomfortable people are about unexpected notification or information. The Facebook picture creeper experiment was chosen for this study, in which I had to go through the photo album of an acquaintance on Facebook and comment on about fifteen to twenty photos. These photos were supposed to be more than six months old and the comments were to be posted over a period of three days. In addition, the experiment required that only positive comments were written on the posts, such as â€Å"cute photo† and other positive comments. After posting, I was to check back to identify whether anyone else had commented on photo as a result of my posts and a description of the responses was to be made, as well as a description of how I felt about making these posts. For the experiment, I picked one of my friends from high school, whom I had not seen or talked to for some time and was not a friend on Facebook. I searched for her name on Facebook and identified her photo, after which I made a friend request that was accepted. Immediately after we became friends on the site, I commented on twenty of her photographs from her photo album and, as required by the experiment, I ensured that all my comments on the photos were positive. In the beginning, I commented on only a few photographs

Computerized Sales Inventory System Essay Example for Free

Computerized Sales Inventory System Essay By having a plan of widening the Cunderdin-Quairading Road , conservation is still involved because the management involved in the operation were able to conserve the old and big trees. They are able to protect and enhance the environmental values of road reserves. By consulting to the Department of Environment and Conservation for a clearing permit gave them permission what trees to cut and remind them to be responsible enough on how to conserve nature despite of the more industrialized world for convenience. The study also increased the employees’ and community’ s awareness of roadside conservation. It can provide safe and efficient road access while balancing best practice environmental management. It only shows that conservation is not a hindrance to save nature even though we want to improve our community or to build business. It is just a matter of planning and remembering the environment. The study about Shire of Cunderdin: Cunderdin-Quairading Road is just an example of conservation issue that must be given attention. It shows that people are still aware of the conservation issues and trying to promote goodwill to save the planet for our future generation. II. Case Study Shire of Cunderdin: Cunderdin-Quairading Road The Shire of Cunderdin undertook road upgrade works along the Cunderdin-Quairading Road during 2011. This upgrade was in response to the state government decision to close Tier 3 grain-freight railway lines which would result in increased grain freight traffic on local roads such as the Cunderdin-Quairading Road. The road works The road works included formation works, shoulder works, drainage works, overlay and widening. The object of the upgrade was to: * clear grass, some small vegetation and minimal trees * reform and improve drainage * box out shoulders to a depth of 10 centimetres * overlay old pavement 10 centimetres * widen the pavement to 9 metres with a seal width of 7 metres Grader, loaders and trucks were used for clearing and formation works. Where the major clearing was required, such as the removal of salmon gums, skid steers and a 3-ton excavator was used to manoeuvre in places where the large plant equipment couldnt go. The road reserve along the Cunderdin-Quairading Road consists of open roadside vegetation dominated by salmon gum, york gum, acacia and sheoak species in a degraded condition, with a predominantly introduced under storey of agricultural weeds. There are no declared rare flora or threatened ecological communities along the Road. Clearing was selective and only to the extent needed. When applying to the Department of Environment and Conservation for a clearing permit, each tree or area to be cleared was recorded on a GPS, with a view to minimizing the number of trees to be cleared, and to preserve as many large trees along the road, while creating a safe and effective road for users. The amount and diversity of roadside vegetation was taken into account when widening the road, and where one side of the road was less diverse than the other, the road was widened on that side. Agricultural weeds were cleared from undergrowth, and low vegetation was cleared on two s-bends to create a better line of sight, which reduced the need for a complete s-bend realignment and subsequent major clearing. Other works along the Cunderdin-Quairading Road were carried out under exemption, as specified under Item 22 of Regulation 5 (and Schedule 2) of the WA Clearing Regulations which specifies clearing within the road maintenance zones. Future plans Although no conditions were placed on the permit, the shire plans to put in place a strategic offset program where tree planting and revegetation of degraded areas and exhausted gravel pits will be undertaken annually to offset any essential clearing of native vegetation along roadsides. Future offsets will include planting low lying native shrubs along cleared road reserves to maintain aesthetics, for weed control, and to join vegetation corridors. Offset plans for 2011-12 include the revegetation of an old road reserve that was left after the realignment of an s-bend on Doodenanning Road. Agreements have been made with the adjacent property owner to allow room for farm machinery access. The revegetation will link up with a small pocket of remnant vegetation on the landholders property and existing roadside vegetation.

The Death Penalty: Justifiable Essay -- essays research papers

The Death Penalty: Justifiable -Preface: Let it be noted now that this speech is very opinionated.   Ã‚  Ã‚  Ã‚  Ã‚  I strongly believe that the Death Penalty is a form of punishment to be used when needed. Which opens up the question, when should it be used? That may be the breaking point in a lot of arguments, deciding when to use the death penalty is a very touchy subject. I believe that only murderers deserve the death penalty, but I do not believe that all murderers should receive it as punishment. In cases where someone was killed in self defense, the 'murderer' should not receive the death penalty. But when someone is killed in cold blood then there should be a consideration. Again, not all cold blooded murderers should receive it. Premeditated and sometimes on the spot murders are also candidates, but that depends on how the victim was treated before the murder. Was he/she abused or tormented in a severe way? Or was the victim raped? I would also take into account, the number of people killed by the murderer. Those are not the only things to take into account, but I will stop here.   Ã‚  Ã‚  Ã‚  Ã‚  It was August 3, the year was 1986. A man named Esquel Banda had just raped, stabbed and strangled a 74 year old widow by the name of Merle Laird in her own house. Banda then sucked the blood from the woman's mouth.   Ã‚  Ã‚  Ã‚  Ã‚  Does that describe a kind, gentle man, who is not a threat to society? A ma...

Generoso Pharmaceutical & Chemical Inc. Essay

I. TIME CONTEXT After five years of combining the Central Luzon region, in 1978, David established a company called Generoso Pharmaceuticals and Chemicals or GPC with Elizabeth a business associate, Rafael Buenaventura who was a salesman like David. The team set up shop at the Generoso residence in Tarlac. II. VIEWPOINT The Generoso pharmaceuticals and Chemicals Inc. is an industry where selling the Medicine and Drugs etc. that owned by David with Elizabeth and Rafael. The problems of this industry are how to make compete to the other Pharmaceuticals industry, because those days there are many industries that sell the same product, How to make and generate their funds and how low will be stay in the Pharmaceuticals industry. III. STATEMENT OF THE PROBLEMS How will GPC stay in competition in pharmaceutical industry in the Philippines? How will generate funds to continue with the project? What will be the effect of the Generic Bill if they will continue to do the project? IV. OBJECTIVES To know and determine the action of Generoso Pharmaceuticals and Chemicals in order to stay in the business. To be able to generate funds for the implementation of the project. To know the advantages and disadvantages of implementation of the Generic Bill in Generoso Pharmaceuticals and Chemical, Inc. V. AREAS OF CONSIDERATION * Competitors, Potential Substitutes and Potential Entrants Potential competitors are not limited to the firms considering offering exactly the same or differential products or services; substitutes to the existing products and services are also potential threat. * Buyers and Suppliers The competitive situation of the business is influenced by the nature of its transactions with its buyers and suppliers. * Governmental Intervention / Generic Acts of 1988 There are governmental institutions that as a component of the general environment, affect not only one industry. On the other hand, there are also some created specifically to serve or regulated one industry or a few interrelated industries. * Funds The company was now a going concern valued at P40 million. The proposed project would cost approximately P135 million. The need to hire a German expatriate to oversee the problem and the additional budget for the project. No Filipino chemist who specialize the technology of the project could qualify for GPC to remain competitive VI. SWOT ANALYSIS * Strength * Liquidity of the Company * A wide supply for raw materials * Conservative cash management policies * Tend to adapt more on the situation of implementing Generic Bill * Weaknesses * Less quality of their products * Expansions are too costly * Lack of additional capital * Poor management * Opportunities * A good project * Contacts in the US who provides supply * A large area for expansion * Threats * Stability of the economy * Risky project because it’s too costly * Potential entrants of groups in the industry VII. ALTERNATIVE COURSES OF ACTIONS * GPC should accept the project and hire Qualified German Expatriate Advantages: a. It will make the company stay in competition b. Higher quality of products can be attained and offered in lower prices c. Creditors(investors) will provide the needed budget Disadvantages: a. It is too costly and risky * Accept the project and GPC can borrow money from banks or other financial intermediaries. Advantages: a. Early implementation of the project b. Long term payments c. Can gain additional support for the project. Disadvantages: a. Generates interest b. The longer the period the debt is not paid, the higher interests generates c. The borrower pledges some assets as collateral for the loan. * GPC should not accept the project and stay small Advantages: a. It will cost less and less risky for the company Disadvantages: a. it will not make the company competitive VIII. RECOMMEDATION As a Recommendation, we therefore recommend that the best alternative action is to accept the proposal of the project for Generoso Pharmaceuticals & Chemicals, Inc. in order for them to stay in competition and reputation. The company can find investors or borrow from creditors or other financial intermediaries that will provide the needed budget. The company will hire experienced German chemists, who can make the company stays in the competition and can achieved high quality of products and be sold at lower prices, which will be more attracted to the buyers (who are majority are less fortunate Filipinos and cannot afford to buy medicine that much). IX. CONCLUSION In the conclusion, although costly and risky, the Generoso Pharmaceuticals and Chemicals, Inc.(GPC) can pursue the proposed budget even if they have insufficient fund to supervise the project. If they can find investors to invest then it will be a win-win situation for both of them if it the project will be a success. Especially now that having the Generic Bill will surely make them to have a fair competition with their competitors. It is also their advantage to produce high quality of products because of the German expatriate’s qualifications and even sell it to a cheaper price.

Macbeth the Weird Sisters Drive Macbeth to His Destruction

In shakespears Macbeth, the weird sisters are only one of the contributions to Macbeth's destruction. Though they do play a role, the other characters such as Lady Macbeth and even Macbeth himself contributes towards his destruction, with immense ambition and greed to become king. The prophecies which the witches make are only temptations for Macbeth. The weird sisters never tell Macbeth what to do with these suggestions, he just becomes curious and disbelieving about what the witches say, though takes their forecasts literally. The witches only make predictions about the future kingship of Macbeth: â€Å"All hail, Macbeth! Hail to thee, Thane of Cawdor. † Macbeth, along with Lady Macbeth take the prophecies to in-depth and try to implement them as soon as they desire. The prophecies predicted by the weird sisters do occur in the end, but somewhat not how they wanted. After Lady Macbeth is told about the prophecies foretold by the witches, want for power seems to over ride her and take control. Lady Macbeth devises a plan for Macbeth, so that he must kill Duncan who is king at the time, she expects Macbeth to accept, as their ambition for power is greater than each others. She treats Macbeth as he isnt man enough to take this plan to action and confronts him and tells him he isnt born of man. Though Macbeth accepts the plan to Kill king Duncan, but Lady Macbeth starts to feel guilty for the actions that had been taken and her guilt leads to death of her as she falls out her bedroom window. As Macbeth takes Lady Macbeths plan, his want for power is high at this point, not taking into reality what he really is doing. After Duncan is dead, Macbeths ambition has come alive and now really all is done in his eyes. Though with Malcom in anger, he grasps some help from Macduff, whom meets with Macbeth in town to have a fight. Which Macbeth looses causing all destruction upon himself and dies, which leaves the throne to Macduff. Though in the start the witches provide Macbeth with prophecies of him becoming king, Macbeth takes his future into his own hands, telling Lady Macbeth of what had been predicted, so she herself helps drive him towards destruction and Macbeth, being a fool for power brings all destruction down in the end.

buy custom Ex Post Facto Laws essay

buy custom Ex Post Facto Laws essay There are numerous constitutional limitations that affect criminal laws. On of such limitations is the ex post facto clause. A ex post factor clause is a legal provision that limits the congress from passing an ex post factor law within the American constitution (Gardner Anderson, 2009). This clause restricts the passage of criminal laws in a number of ways. It limits the establishment of any criminal laws that is retroactive, as well as any criminal laws that worsens a criminal act (Rodgers, 2011). This clause also prohibits criminal laws that are aimed at increasing punishment of criminals in a retroactive manner. This clause is also tailored to prohibit the passing of laws that may change rules used in evaluating evidence in criminal courts. The use of ex post facto clause is in line with the aim of the public to reduce the number of laws that are retroactive. The public believes that ex post facto laws affect the rights of the individuals thus a justification towards prohibiting their enactment (Emanuel, 2008). In addition, the public concern over the sentence given to criminal is another reason that has contributed to the prohibiting of laws that are retroactive and classified as ex post facto laws. The public is also focused in reducing the ex post facto laws, which allows legislation to apply to crime conducted before the time of their passage (Lippmann, 2011). The application of the ex post facto clause has both positive and negative outcomes. When the prohibition of ex post facto is done, benefits can be realized through the lack of retroactive judgments that are likely to negatively impact those accused of criminal caes. On the other hand, enforcing prohibition of ex post facto laws can give the accused a upper hand during trial. In addition, the role of congress in shaping criminal laws based on new trends of crime can be hindered because of the influence of the clause that prevents the passage of ex post facto (Emanuel, 2008). Buy custom Ex Post Facto Laws essay

whalers and whales essays

whalers and whales essays Imagine a creature roughly ten times as long as your height, and about five hundred times your weight. Now imagine attempting to kill this animal with nothing more than a stick and with a sharpened steal tip while it violently dashes through the ocean beneath your feet. This sort of event was not uncommon for an ordinary man aboard and American whaling ship. They lived a life of unbearably long fits of boredom, of which could be broken up momentarily by life-threatening danger. The life style of whaling is so startling, that a classic American novel was written about the subject called Moby Dick, by Herman Melville. The book is fictional, but tells many truths about the lives of sailors, and the lives of the whales they hunted. Although whales are often mistakenly thought of as fish, whaling should never be compared to fishing. In truth, whaling was not just a job, but a war fought not only against giant beasts, but against fierce elements and time. American whaling did not begin with the colonists, but rather with the people who already inhabited the region prier to colonization. Native Americans are the people responsible for the beginnings of whaling in America. They only hunted whales inside the bays however, and did not share the more modern uses for whales. The Indians used them more for food, and their bones for tools (Currie 8). The English began hunting whales in America as early as the sixteen hundreds (Stimac). The whaling industry was an extremely profitable business, and this was due to how valuable whales actually were. Whales were hunted for many reasons, but the chief reason was for their oil. The oil produced by whales is created by melting the layer of blubber that covers their body. Once melted, the oil is a very precious fuel that was used to make candles and power lamps. Sperm whales were the most prized of all, because of the more wholesome oil found in their heads, called spermaceti. Whal...

NCAA SAT Scores What You Need to Be Eligible

NCAA SAT Scores What You Need to Be Eligible SAT / ACT Prep Online Guides and Tips Calling all student athletes! Are you aiming to go to college as an NCAA athlete? Two important NCAA Clearinghouse requirements have to do with your high school grade point average (GPA) and SAT scores, which are compared on a sliding scale. Let’s talk about the eligibility criteria for NCAA athletics, and how you can achieve the scores you need. First, let’s review GPA requirements and how your GPA is calculated. How Your GPA Is Calculated Your GPA is calculated on a 4.0 scale, meaning your letter and percentage grade scores get translated to a number between 0.0 and 4.0. As you can see on the chart below, a 4.0 is an A or A+. A 3.0 is a B, and a 2.0 is a C. Letter Grade Grade Point Percentage A 4 94-100% A- 3.7 90-93% B+ 3.3 87-89% B 3 83-86% B- 2.7 80-82% C+ 2.3 77-79% C 2 73-76% C- 1.7 70-72% D+ 1.3 67-69% D 1 60-66% F 0 0-59% NCAA only looks at your core courses to determine your GPA. Your core courses include 4 years of English, 3 years of math at Algebra I level or higher, 2 years of natural or physical science (one lab if offered at any high school attended), 1 year of additional English, math or natural/physical science, 2 years of social science, and 4 years of foreign language, philosophy or comparative religion. You can review core course requirements here, as well as check your own high school to see which of its courses count as NCAA eligible core courses. Since NCAA is only looking at the grades in your core courses, your NCAA GPA may be different from the one provided on your transcript, which usually includes all your courses and electives. Another important requirement for NCAA is your SAT score. Let’s take a look at how the SAT is scored and why this matters for your NCAA eligibility clearinghouse. How the SAT Is scored Your SAT is scored in twosections, Math and Evidence-based Reading and Writing. NCAA doesn’t look at the optionalessay score, should you choose to take it, so all you have to worry about is Critical Reading and Math. These sections are scored out of 800, so you could get a maximum total of 1600 for Critical Reading and Math combined. Check out our article for a review of exactly how your SAT scores are calculated. To give a quick review, your scaled score falls somewhere between 200 and 800. It is calculated from your raw score, which is just the number of questions you got right minus 0.25 points (or a  ¼ of a point) for each question you got wrong. Skipped questions do not add or subtract anything from your score. If you answered 20 Critical Reading questions correctly and got one wrong, for example, then your raw score would be 19.75. This translates to a scaled score of about 430 in Critical Reading. If you take the SAT more than once (which is a good idea - students almost always improve the more times they take the test), then NCAA will look at your best section scores across all dates. So if your Critical Reading is higher on one test and your math is higher on another, the NCAA will take these scores to determine your SAT combined score for initial eligibility. Now that you know NCAA is looking at your core course GPA and Critical Reading and Math combined score, let’s discuss how they relate to each other. NCAA Eligibility: The Sliding Scale To be eligible for the NCAA, you need to achieve a certain GPA and SAT (Critical Reading + Math) score. However, what you need on your SAT varies with your GPA, and vice versa. If you have a high GPA, then the requirement for your SAT scores is lower. If your GPA is on the low side, then you need to make up for it with higher SAT scores. For example, let’s say your core course GPA is a 2.5. With this GPA, you need at least a combined score of 1000 on your Critical Reading and Math for your NCAA SAT scores. This could mean you get a 500 on both sections, a 600 on Critical Reading and 400 on math, or really any combination that adds up to a 1000. If you score an 820 on your SAT, which is a bit lower, then you would need a core course GPA of at least 2.95 to be eligible for NCAA. This chart shows the requirements for student athletes who aim to play on Division I teams. Starting August 1, 2016, you will need at least a 2.3 GPA to fully qualify. Students with a GPA between 2.0 and 2.3 may qualify for â€Å"Academic Redshirt† - they will get athletic aid and practice but cannot compete. Scroll down to see the sliding scale for Division II. Division I Division II Core Course GPA SAT (Verbal and Math) Core Course GPA SAT (Verbal and Math) 3.550 above 400 3.300 above 400 3.525 410 3.275 410 3.5 420 3.25 420 3.475 430 3.225 430 3.45 440 3.2 440 3.425 450 3.175 450 3.4 460 3.15 460 3.375 470 3.125 470 3.35 480 3.1 480 3.325 490 3.075 490 3.3 500 3.05 500 3.275 510 3.025 510 3.25 520 3 520 3.225 530 2.975 530 3.2 540 2.95 540 3.175 550 2.925 550 3.15 560 2.9 560 3.125 570 2.875 570 3.1 580 2.85 580 3.075 590 2.825 590 3.05 600 2.8 600 3.025 610 2.775 610 3 620 2.75 620 2.975 630 2.725 630 2.95 640 2.7 640 2.925 650 2.675 650 2.9 660 2.65 660 2.875 670 2.625 670 2.85 680 2.6 680 2.825 690 2.575 690 2.8 700 2.55 700 2.775 710 2.525 710 2.75 720 2.5 720 2.725 730 2.475 730 2.7 730 2.45 730 2.675 740-750 2.425 740 2.65 760 2.4 760 2.625 770 2.375 770 2.6 780 2.35 780 2.575 790 2.325 790 2.55 800 2.3 800 2.525 810 2.275 810 2.5 820 2.25 820 2.475 830 2.225 830 2.45 840-850 2.2 840 above 2.425 860 2.4 860 2.375 870 2.35 880 2.325 890 2.3 900 2.275 910 2.25 920 2.225 930 2.2 940 2.175 950 2.15 960 2.125 960 2.1 970 2.075 980 2.05 990 2.025 1000 2 1010 Now that you have a sense of what scores you need, read on to find out exactly what steps you should take to hit your target scores. How To Achieve Your Target SAT Scores Create a Testing Strategy As we said above, NCAA only looks at your Critical Reading and Math scores - they do not look at Writing. So right off the bat, you can focus your prep and energy on those two sections. Find out your core course GPA so you know exactly what your target scores are. Since this is a composite target score, you can define your own goals for each section. Where do your strengths lie? Do you like reading and analyzing texts, or are you more of a math person? Once you know your target composite score, you can play to your strengths by focusing your prep more on one section than on the other. With your target scores figured out, you can also determine what raw score you need, or how many questions you can afford to get wrong or leave blank in each section. For example, to get a 400 in Critical Reading, you need a raw score of 16, or only 16 correct answers out of 67. To get a 400 on math, you need a raw score of 13, or only 13 correct answers (keeping in mind the 0.25 point deduction for wrong answers). You could even skip â…“ of the questions in math and still achieve qualifying scores for NCAA! This means you can leave the hardest ones completely blank. This way you won’t waste time on questions you’re unsure about, and you won’t risk getting the 0.25 point deduction. While you also shouldn’t waste too much time determining which questions are hard and which are easy, you can be strategic about how many questions you answer. So skip the ones that are totally unfamiliar and look for ones you know to build up your raw score. Treat SAT Prep Like Your Sport Just like with your sport, you’ll improve your SAT performance through training. Doing well on the SAT is about how prepared you are. Studying will help you get comfortable with the concepts, familiar with the format of the tests, and skilled at pacing yourself under timed limits. To keep up your training schedule, you need to access the same values of practice, dedication, discipline and internal motivation that you give to athletics. Make time to practice, drill your weaknesses, and become an SAT pro. Understand the Test Make sure you understand the content and format of the SAT. Check out our free E-Book and other resources to learn more about the test. By understanding the skills and subskills being tested, you can figure out what exactly you need to master. The math section, for example, covers algebra, geometry, probability, and number operations, to name a few. Each skill can be further broken down - for example, algebra may involve solving equations, graphing functions, and other problem types. Not only will a thorough understanding of the test help you figure out exactly what you need to study, it will also help you break up your studying into small, manageable goals that will aid you in seeing your progress over time. Remember, NCAA continues to have academic requirements once you reach college, so these principles and this approach to studying will help you succeed as a student-athlete throughout college. Find Time in your Busy Schedule With your busy schedule of school, homework, practices, and games, you don’t have the luxury of studying here and there in your spare time. Make a schedule and set aside specific time for SAT prep. Creating and sticking to a schedule is critical in ensuring that you prepare sufficiently. You can also add some extra practice to your busy day with SAT Questions of the Day. They are a quick and easy way to practice online or on your phone, to try a wide variety of questions, and to figure out where you need to practice more. Take the Test More Than Once Students almost always improve the second and third time they take the test. Since NCAA will take your highest section scores across all test dates, you can take the SAT more than once without worrying about one section score going down. Start early to give yourself enough available test dates. If the test registration fee is financially difficult, check out our article on SAT fee waivers to see if you might be eligible to have the fee waived. When you register for the SAT, enter 9999 to indicate the NCAA Eligibility as one of your score recipients. To Sum Up†¦ Now that you know all about how the NCAA sliding scale works, you can figure out your core course GPA and NCAA SAT requirement well ahead of time, at least in early junior year. This way you’ll have enough time for test prep and to take the SAT more than once to reach your target scores. Since you already have proven yourself to have the drive, discipline, and motivation to be an NCAA athlete, now you have to believe in your academic self and access these same qualities to achieve your target scores and continue your career as a student-athlete at the college level. What’s Next? How long is each section in the SAT? Get familiar with the SAT’s timing and length and learn about how you can prep for this long test. Feeling crunched for time? Learn 9 important strategies for saving time while taking the SAT. Is the test day drawing near? Get tips for test day - everything you need to know to perform your best on test day. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep program. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our program is entirely online, and it customizes your prep program to your strengths and weaknesses. We also feature thousands of practice questions, 10 official SAT practice tests, and personal feedback on your essays from an expert instructor. Check out our 5-day free trial:

Public Relations Strategy Essay Example | Topics and Well Written Essays - 3000 words

Public Relations Strategy - Essay Example The organisation has also faced a number of issues in regards to the competition. The organisation is facing a number of issues in relation to this and the competitive advantage that the company has had in the past is now being challenged by other organisations. Also the company has been unable to keep up with the stake – holders’ missions and has not been able to provide the stakeholders the required returns. The main return that the stakeholders are looking for is ‘care for people’. This includes ensuring that the relationship with the patients is strengthened. The organisation also does not work with the aim of making profits hence, the organisation aims at maximising its economic profits. Public relations deal with managing information of the organisation between the organisation and the public. It normally aims at providing the information that will interest the audience of the organisation. Public relations can be used by the organisation as a mode to build a rapport with its stakeholders like the employee, shareholders, patients, etc. Building a public relations strategy has four main steps: a) defining the public relations problem, b) Planning and programming, c) taking action and communicating, and d) Evaluating the program. The assessment one of the NHS has thrown light upon the current situation within the organisation for NHS – a brief of which has been discussed in the introduction above. The first step as a public relations officer is to define the problem. This is the base of all strategies and helps build a plan for which the organisation requires changes to improve and resolve the issues. National Health Services is the biggest health service in United Kingdom. However in the past the organisation has faced a number of press reports which have been quite dampening for its image. The press has accused the organisation a number of times and the NHS chief Executive Nigel Crisp has also spoken about the attack made by the

Personal Strength Assignment Example | Topics and Well Written Essays - 500 words

Personal Strength - Assignment Example I remained quiet. I tried to bring a smile on my face to keep mum but everybody could tell that was fake. Soon, Bob joined in. â€Å"Kidco (he made an unsuccessful attempt to add the effects by calling me a child name), show them you’re a child not! Show them you’re a boy hot! Here, come light this cigarette. Blow the smoke and along, this girl away!† Everybody was like, â€Å"Ooooo Bobby gotta poet maaaan!† I said, â€Å"Sorry, if I smoke now, I would smoke my whole life! This girl wants a man living an inorganic lifestyle. I am happy I’m not her choice! And for you Bob, who said smoking turns you into a man from a child? It never does!† Bob said, â€Å"Kidco, I meant you don’ have balls to try this out!† I said, â€Å"I don’ have balls to carry it along for the rest of my life. It’s not a one time show. Once a smoker, always a smoker!† Pub, Jem and Bibby exclaimed, â€Å"And that’s the ultimate per spective!† When I asked Tina about my personal strength, she said it was frugality. She mentioned several of my habits that reflected my frugality and impressed her. She said, â€Å"See, you update the to-do list for the next day every night before sleeping, don’t you? You are always ahead of others in your studies, aren’t you? Whenever we start a new project, it’s you who assesses the risks and you do that job pretty well. You make sure everybody has carried everything along before we leave for partying. You always keep an extra pair of shoes, trousers and shirt with you in your car when you go out. When someone gets a wound, one person that everybody knows would be carrying the bandage in his pocket is you. When we go crazy teasing one another in our group, it is you who remains somewhat reserved. We can always tell that you think much before you speak something. You take extreme care to ensure that you don’t break anybody’s heart.† I said, â€Å"It s all general habits. Tell me of some particular incident that made you believe I’m

How Hersheys company emerged to a multibillion-dollar organization Research Paper

How Hersheys company emerged to a multibillion-dollar organization - Research Paper Example This research will begin with the statement that Hershey Company that was known as the Hershey Foods Corporation until April 2005 and is commonly known as Hershey’s now is the largest manufacturer of chocolate operating from North America.   It is headquartered in Hershey, Pennsylvania. It was founded by Mr. Milton S. Hershey in the year 1894 and was named the Hershey Chocolate Company that was also a subsidiary unit of the Lancaster Caramel Company. It is especially known for its milk bar chocolates, chocolate bars, candies and baking products. Apart from its chocolate products, the company is also well known for its philanthropic activities. The internal analysis of a company provides information about its core competencies, as well as functional analysis; in order to establish the firm’s core competencies, Porter’s value chain model can be used.   Core Competencies and Unique Resources - The core competencies should possess four traits. They should be valu able to the customer, the competencies need to be unique, the competencies should be durable and difficult to imitate and the competencies need to be developed in a way that they cannot be substituted by any other means. The core competencies of Hershey’s lie in the fact that the company is a well-known organization in the chocolate and confectionery industry. It is hugely popular because of its chocolate bars, particularly the S'more. The second competency of Hershey is the quality of the product.... The company also takes care of its perishable products by keeping it in clod storages. The unique resources for the company range from its farmers who supply it with the raw materials to the consumers who buy its products (Hershey’s, n.d). These leverage the output and revenue of the company. 2.2 Porter's Value Chain of Hershey’s – according to Porter’s value chain model, the primary activities and the supporting activities are described as follows: Primary activities Hershey maintains a strong control over its suppliers and pioneers in its inbound logistics operations. Along with the implementation of cold storage, the company highly stresses on the application of organizational theory. Recently, it has implemented the stylized statistical technique of Six Sigma for improving its products. Six Sigma is an extravagant technology applied in manufacturing sector for identifying defects of the products and help improving the products. Sig Sigma technology red uces the error to around 3.4 defects per million. The benefits of Six Sigma for logistics operation include that of improvement in process, reduction in cost as well as increase in operational efficiency. By applying this technique, the companies can determine the root causes of problems and also find out the mechanism of process improvement. Hershey’s company in partnership with GENCO also underwent an implementation of Six Sigma to make a root cause analysis for an optimal sales level. It has implemented Six Sigma in its Lebanon manufacturing unit and planning to implement in other areas as well (Partridge, 2006). The company also provides a sound operational system by offering rigorous training to its

What is the globalization and impact of drug trafficking Research Paper

What is the globalization and impact of drug trafficking - Research Paper Example e international consumption increasing greatly, the people engaged in the administration have also participated in this trade forgetting about the negative impacts it imparts on the general population and hampering the future. Although in the recent years genuine efforts have been given on reducing the drug trafficking by focusing on the supply side, demand side in this paper is highlighted as a more important dimension for attaining solutions. Intensification of the term ‘globalization’ is indeed a dominant phenomenon unleashing its practicability in diversified gesture from the second half of the twentieth century to the instance we are standing today1. Technically speaking, theme of globalization encompasses around the notion that, nation states are intertwined with information exchange along with amalgamating culture, religion, tradition, business practices and so on2. Now within the domain of business perspective globalization among its multifarious dimensions imparts a significant part. Globalization has brought many opportunities but at the same time has imposed a lot of critical challenges and adverse effects. Drug trafficking is one such arena where the adverse effects of globalization has made its full interventions. Rational individuals are required to be bestowed with tasks of analyzing, understanding as well as harnessing the benefits for eliminating the negative consequences that come with it. Th e paper will be discussing the negative impacts of globalization with respect to drug trafficking (special emphasis on Latin American countries) with an attempt to find out potential solution to curb down its evil effects. From theoretical perspectives globalization can be visualized as a platform where the private organizations are operating in a global forefront with a disciplined behavior with equilibrium occurring at the intersecting point of demand and supply curves. Similarly it can be stated that the market of illicit drugs and its trafficking

Operations Management Assignment Example | Topics and Well Written Essays - 2000 words - 4

Operations Management - Assignment Example It also recognizes the potential of its competitors and therefore keeps on reviewing its strategies to ensure that its is able to achieve its objectives in a reliable way. It has over time developed polices that promote good farming practices for its producers with an aim of ensuring that they constantly increase their production capability, which would in return impact on the company’s processing ability and eventually the supply to the market. With such an enhanced mechanism, the company no doubt makes a good case study for operation management processes. In order to get an overview focus of this study, it is important to understand what process management is all about and how existing literature looks into it. Some scholars have looked at this process as the manner in which a given procedure is controlled and directed with an aim of transforming inputs into finished goods and services(Melao and Pidd,2000).). It has also been looked into as the process related with creation operation and control of transformation system which absorbs inputs and resources and in the long run produces outputs which are classified as either goods or services and are essential to the customers (Pritchard and Armistead, 1999). From these descriptions, it is deducible that operation process is primarily focused in producing goods or services that customers can enjoy. Lin and Pai (2002) assert that operations management deals with looking it what resources are needed where, how, in what quantity and for what purpose, as well as how these resources will impa ct on the final expected product. From the company overview given above, it is evident that the company has a rather complicated structure that is significantly segmented for easy management. There are several interdependent departments that undertake specific tasks with an aim of reaching the overall company objectives. The process selected for

What is the globalization and impact of drug trafficking Research Paper

What is the globalization and impact of drug trafficking - Research Paper Example e international consumption increasing greatly, the people engaged in the administration have also participated in this trade forgetting about the negative impacts it imparts on the general population and hampering the future. Although in the recent years genuine efforts have been given on reducing the drug trafficking by focusing on the supply side, demand side in this paper is highlighted as a more important dimension for attaining solutions. Intensification of the term ‘globalization’ is indeed a dominant phenomenon unleashing its practicability in diversified gesture from the second half of the twentieth century to the instance we are standing today1. Technically speaking, theme of globalization encompasses around the notion that, nation states are intertwined with information exchange along with amalgamating culture, religion, tradition, business practices and so on2. Now within the domain of business perspective globalization among its multifarious dimensions imparts a significant part. Globalization has brought many opportunities but at the same time has imposed a lot of critical challenges and adverse effects. Drug trafficking is one such arena where the adverse effects of globalization has made its full interventions. Rational individuals are required to be bestowed with tasks of analyzing, understanding as well as harnessing the benefits for eliminating the negative consequences that come with it. Th e paper will be discussing the negative impacts of globalization with respect to drug trafficking (special emphasis on Latin American countries) with an attempt to find out potential solution to curb down its evil effects. From theoretical perspectives globalization can be visualized as a platform where the private organizations are operating in a global forefront with a disciplined behavior with equilibrium occurring at the intersecting point of demand and supply curves. Similarly it can be stated that the market of illicit drugs and its trafficking

Comparative project success factors - 2550 words Essay

Comparative project success factors - 2550 words - Essay Example e above mentioned course, we will also try and make a few suggestions that, according to us, might have rendered to a better strategic move and hence, less of a fiasco. Every case study has a conclusion to make. Ours happens to outline the wrong moves and learning from the mistakes made by those involved in the strategic decision making of the above mentioned three projects. While we will be discussing the chosen three projects in details later, let us get a brief outline of the same to assist the uninitiated. The Millennium Dome Project was termed as one of the biggest and most exceptional of the projects undertaken so far. Many politicians amongst the country took personal strides to make the project work. Millennium dome was built to serve as a memento for the third millennium, and hence the name, while its purpose was to exhibit art. Our next project, the London Ambulance Project, is one that helps many in their course of lives. It has one of the largest fleet of medical services, with 24x7 help, offering mobile medical services. It is one of the oldest establishments and still runs to its utmost capacity. The Terminal 5 project in Heathrow airport is also one of the oldest projects, taking over 18 years to take form, shape and finally life. In this project, a new terminal – terminal 5 – was developed to enable smooth processing and fl ight availability by the BAA officials. a) The Millennium Dome – We have already explained what the main purpose of Millennium Dome was. Let us now take a look at the specifications of this project. The Millennium Dome was originally conceived by the John Majors Conservative government, mainly to celebrate the third millennium. However, the scope for the conception was small in nature. When the new government entered, lead by Tony Blair, in 1997, the project assumed a new and larger than life scope. The project was allotted  £399 million, while the size for the whole project too increased by manifolds. The design and

The Bill of Rights Essay Example for Free

The Bill of Rights Essay The Bill of Rights practically became part of American constitution with the endorsement of the first ten amendments to the Constitution. When constitution was formally framed it contained Bill of rights in the form of charter of rights and liberties. But it was felt there were many things left to allow government to operate with full force. The name Bill of Rights was at once applied to these ten amendments, but in a truly national sense it was a misnomer. The restraints contained in them were imposed solely upon the federal government: the states were untouched by these prohibitory mandates. That seemed of little moment at the time, since most of the states had their own bills of rights and citizens of those states had varying degrees of double protection. Bill of Rights A new national responsibility had to be assumed, and one aspect of it was the expansion of the existing Bill of Rights to make its provisions effective against violation by the states as well as by the national government. Half a century later another amendment, the Nineteenth, wiped out a remaining inequality by extending the right of suffrage to women, and in 1964 the Twenty-Fourth Amendment struck down the poll tax as a device to restrict the right to vote. Thus, by subsequent growth as well as by antecedent beginnings, the identification of the first ten amendments as the American Bill of Rights became grossly inadequate. The American Bill of Rights as it exists today has to be brought together from all its sources, a compendium derived from the original Constitution, the first ten amendments and the subsequent amendments. Design and harmony emerge. In the entire worlds history there is nothing to compare with the pledges of human rights and freedom that have been worked into our charter of government at the great moments of national history. The swift ratification of the anti-poll-tax amendment, and the awakening of Congress revealed by passage of the Civil Rights Act of 1964, provided the first evidence of a relinking of freedom with justice in American public opinion. But the continuing assaults on the Supreme Court, for decisions deserving the highest praise, produced no general uprising in defense of the liberties implanted in the Constitution in the period of its adoption. Apathy due to ignorance, interacting with ignorance due to apathy, continued to be the outstanding feature of the popular reaction. On July 4, 1951, the Madison, Wisconsin, Capital-Times sent out two reporters to ask people encountered at random to sign a petition saying that they believed in the Declaration of Independence. Fear has to be combined with ignorance to produce such a state of mind, which allows active play to an equal ignorance inflamed by passion. Far fewer than half of the American people have the remotest idea of what their personal and political rights embrace. Still less do they know their neighbors rights. People will answer yes, when asked if they believe in a certain form of liberty guaranteed by the Constitution. What, then, is the Bill of Rights? Other reference works, histories and libertarian books consulted by him disclosed no adequate compilation of constitutional rights, liberties, privileges and immunities. Hamiltons argument was not wholly flawless, when he disparaged the impotent shoulds and ought tos of existing state declarations of rights. But there was a basic rightness in his assertion that such ethical aphorisms did less to secure recognition of popular rights than the Preamble to the Federal Constitution, whose wording he capitalized and italicized: Constitutional guarantees of liberty have been enormously enlarged. But the fundamental protection remains what it was in the beginningthe action of the People in ordaining and establishing the Constitution. In other words, the first and foremost element in the American Bill of Rights is the fact that we have a written Constitution, enforceable as it stands, and unchangeable by ordinary acts of legislation. Conclusion For the real significance of that fact, compare the American Bill of Rights with Englands great document, Magna Carta, of which its leading analyst, McKechnie, wrote: The great weakness of the Charter lay in this, that no adequate sanction was attached to it, in order to ensure the enforcement of its provisions. There could be no adequate sanction, because the Charter was not a constitution enforceable against king and parliament. Edward I repeated the restoring operation in 1297. Again and again, as century followed century, the Commons and Lords affirmed and English kings acknowledged that Magna Carta was the law of the land. Thirty-two times, wrote Sir Edward Coke in his Second Institute, the Charter had been enacted into law. Also, it is only fair to point out that between 1950 and 1960, certain written guarantees of the American Bill of Rights went in and out of the United States Constitution with an ease and frequency that made some Englishmen and Americans gasp, due chiefly to changes in the personnel of the Supreme Court. In England, all acts of Parliament are the validly enforceable law of the country, binding on the courts. A British law may play havoc with the British Constitution, and it is still a valid law. The great need of the present day is to cast off fear of freedom, and recapture the courage and vision of those who first erected the standard of American liberty. pity checks in government employment, extending far beyond the legitimate needs connected with national defense. Stalin robbed the Soviet treasury if he paid Chambers twenty rubles for them. WORKS CITED Kramer, Daniel C. The Price of Rights: The Courts, Government Largesse, and Fundamental Liberties. New York: Peter Lang, 2004. Martin, Rex. A System of Rights. Oxford: Clarendon Press, 1997. Van Kley, Dale, ed. The French Idea of Freedom: The Old Regime and the Declaration of Rights of 1789. Stanford, CA: Stanford University Press, 1994. Wood, James E. , ed. The First Freedom: Religion the Bill of Rights. Waco, TX: J. M.

Ageism at work

Ageism at work INTRODUCTION Ageism can be defined as any attitude, action, or institutional structure which subordinates a person or group because of age or any assignment of roles in society purely on the basis of age (Traxler, 1980, p. 4). As an ism, ageism reflects a prejudice in society against older adults. Ageism, however, is different from other isms (sexism, racism etc.), for primarily two reasons. First, age classification is not static. An individuals age classification changes as one progresses through the life cycle. Thus, age classification is characterized by continual change, while the other classification systems traditionally used by society such as race and gender remain constant. Second, no one is exempt from at some point achieving the status of old, and therefore, unless they die at an early age, experiencing ageism. The later is an important distinction as ageism can thus affect the individual on two levels. First, the individual may be ageist with respect to others. That is s/he may stereotype other people on the basis of age. Second, the individual may be ageist with respect to self. Thus, ageist attitudes may affect the self concept. Much research has been conducted concerning ageism. However, the empirical evidence is inconclusive. Some research demonstrates the existence of ageist attitudes (Golde Kogan, 1959; Kastenbaum Durkee, 1964a, 1964b; Tuckman Lorge, 1953) and other research does not (Brubaker Powers, 1976; Schonfield, 1985). This discrepancy is most likely the result of methodological differences and, in particular, methodological errors. A brief discussion of the major methodological errors or problems found in ageism research may be helpful in clarifying this point. The first major problem is that the majority of ageism research suffers from a mono-method bias. In other words, each study used only one method to operationally define the ageism construct. Methods commonly used have included sentence completion (Golde Kogan, 1959), semantic differential (Kogan Wallach, 1961; Rosencranz McNevin, 1969), Likert scales (Kilty Feld, 1976), and adjective checklists (Aaronson, 1966). The problem inherent in the use of a mono-method is that any effect found may be an artifact of the method employed rather than the construct under study. Thus, a researcher should employ more than one method to look for consistency in the results. Another problem, according to Kogan (1979) is the use of within-subjects designs in ageism research. In other words, a subject will be asked to complete a questionnaire regarding both younger and older adults. Kogan asserts that by using this methodology, age is pushed to the foreground of a subjects mind. The subject thus becomes aware that the researcher is looking for age differences. Therefore, age differences are found. The use of primarily younger populations to study ageism represents another problem with ageism research. The majority of ageism research uses children, adolescents, or young adults as subjects and examines their perception of older adults. Only a few studies have examined the perceptions of the population whom the construct affects most older adults. Those studies which have used an older subject population have unfortunately used primarily institutionalized individuals as subjects (Kastenbaum Durkee, 1964a; Tuckman Lavell, 1957). Therefore, they do not represent the vast majority of older adults. Another problem with much of ageism research is that it only examines the negative stereotypes of old age. More recent studies have suggested that while attitudes toward the aged are increasingly positive, they are still stereotypic (Austin, 1985). Therefore, ageism has been expanded to include positive stereotypic images. However, these are rarely studied (Brubaker Powers, 1976). Two additional problems are primarily theoretical in nature. First, ageism research rarely examines or attempts to understand the causes of ageism. Thus, while much theoretical work has been conducted concerning the factors contributing to ageism, little empirical research has been conducted in this area. Second, ageism research rarely examines the interaction between ageism and other isms. As many individuals are in a position to experience more than one prejudice, the interaction between these prejudices needs to be examined. The Theoretical Basis of Ageism Ageism consists of a negative bias or stereotypic attitude toward aging and the aged. It is maintained in the form of primarily negative stereotypes and myths concerning the older adult. Traxler (1980) outlines four factors that have contributed to this negative image of aging. Each will be discussed below. The first factor that is postulated to contribute to ageism is the fear of death in Western society. Western civilization conceptualizes death as outside of the human life cycle (Butler Lewis, 1977). As such, death is experienced and viewed as an affront to the self. Death is not seen as natural and inevitable part of the life course. This can be contrasted with Eastern philosophy where life and death are all part of a continuous cycle. Death and life are inextricably woven together and the self continues throughout. To be a person, in Western society, however, means that one must be alive and in control of the events of one1s life. Therefore, death is feared. As death is feared, old age is feared; death and old age are viewed as synonymous in American society (Kastenbaum, 1979). Kastenbaum (1973) hypothesizes that ageism attitudes and stereotypes serve to insulate the young and middle-aged from the ambivalence they feel towards the elderly. This ambivalence results from the fact that the older adult is viewed as representing aging and death. Butler (1969) states: Ageism reflects a deep seated uneasiness on the part of the young and middle-aged a personal revulsion to and distaste for growing old, disease, disability; and a fear of powerlessness, uselessness, and death ((p. 243). This represents the most commonly argued basis for ageism. The second factor postulated by Traxler (1980) to contribute to ageism is the emphasis on the youth culture in American society. For example, the media, ranging from television to novels, place an emphasis on youth, physical beauty, and sexuality. Older adults are primarily ignored or portrayed negatively (Martel, 1968; Northcott, 1975). The emphasis on youth not only affects how older individuals are perceived but also how older individuals perceive themselves. Persons who are dependent on physical appearance and youth for their identity are likely to experience loss of self-esteem with age (Block, Davidson, Grumbs, 1981). The emphasis in American culture on productivity represents the third factor contributing to ageism in American culture (Traxler, 1980). It should be noted that productivity is narrowly defined in terms of economic potential. Both ends of the life cycle are viewed as unproductive, children and the aged. The middle-aged are perceived as carrying the burdens imposed by both groups (Butler, 1969). Children, however, are viewed as having future economic potential. In a way, they are seen as an economic investment. Economically, older adults are perceived as a financial liability. This is not to say that older adults are unproductive. However, upon retirement, the older adult is no longer viewed as economically productive in American society and thus devalued. The fourth factor contributing to ageism in American society and the so-called helping professions is the manner in which aging was originally researched. Poorly controlled gerontological studies have reinforced the negative image of the older adult. When aging was originally studied, researchers went to long-term care institutions where the aged were easy to find. However, only 5 percent of the older population is institutionalized. Thus, the early research on the aged and aging was based upon non-well, institutionalized older individuals. There is still a need for more research to be undertaken using a healthy, community-dwelling older population. The factors cited above represent four contributing factors to ageism. It has been proposed that individual ageist attitudes can be decreased through continual exposure to and work with older adults (Rosencranz McNevin, 1969). However, there appears to be a large societal influence on ageist attitudes. Therefore, until these societal influences are addressed, ageism can not be obliterated. For example, if the fear of death and therefore aging is not somehow addressed societally, then younger individuals will continue to attempt to make the older population somehow different from themselves. This differentiation of themselves from older adults, thus serves to protect them from the reality of death. DISCRIMINATION AT WORK PLACE The number of people claiming to have faceddiscrimination at workbecause of their age has more than tripled in a year, according to official statistics. Figures released by the Tribunal Service show that claims rose from 962 in 2006 to 2,940 in 2007. The figures come just days after Selina Scott reached a settlement with Channel Five, thought to be worth  £250,000, after claiming she had been the victim of ageism. The 57-year-old presenter sued the broadcaster after claiming she had been lined up to provide maternity cover for Natasha Kaplinsky on Five News but was subsequently overlooked. The figures will reinforce the belief among solicitors that the number of age-related cases will soar over the next few years. Legislation outlawing age discrimination was introduced three years ago, and Melanie Thomas, a solicitor at discrimination law specialists Palmer Wade, said: It takes a while for people to understand that they have new rights. Other figures show that there were 1,032 age discrimination claims in tribunals between April and June, compared with 700 claims in the same period last year. In 2007, the average payout for successful age discrimination cases was  £8,695, compared with  £10,044 for sex discrimination and  £17,308 for race claims. Meanwhile, some people have tried to exploit the laws to their own advantage. Margaret Keane, 50, applied for a series of jobs for recently qualified chartered accountants and, after failing to get any, tabled compensation claims on the grounds of age discrimination. Gillian Shaw, a solicitor at employment law specialists Ledingham Chalmers LLP, said: There is a financial incentive for claimants to look for an alternative to a straightforward claim of, say, unfair dismissal because age discrimination, like sex and race discrimination, does not have an upper limit on the amount of compensation that can be claimed. Scott argued that Channel Five had backed out of a  £200,000 presenting deal because they felt she was too old, choosing Isla Traquair, 28, instead. A string of former BBC faces including Kate Adie and Anna Ford joined forces to accuse television of discriminating against mature women. Dame Joan Bakewell claimed the medium was dominated by the hideously young. In an interview in todays Observer, Ford claims women suffer the most. Ageism against women, she adds, is a peculiar British tradition. In America, there are women with white hair who are heads of banks, heads of corporations, she said. Where are those women here? The latest government figures, released earlier this year, showed that the pay gap between men and women had widened for the first time in years. The new Equality Bill is due to be presented to Parliament this spring, and not a moment too soon, according to the Equality and Human Rights Commissions fifth annual Sex Power report, which recorded a drop for the first time in women attaining top jobs. In 12 out of 25 job categories, it found fewer women in top posts than in 2007. Ageism at work in later life There is a commonly assumed view that ageism affects only a small minority of older people in the UK. The popular television character Victor Meldrew from One Foot in the Grave perfectly captures the stereotype of a grumbling man in later life, stuck in his ways, resistant to change, baffled by technology and distanced from the views and activities of young people. Yet, when examining the issue of ageism, it becomes clear that as with all stereotypes this image is flawed. Ageism affects a wide age group, of both genders and all backgrounds. According to a MORI Social Research Institute poll, ageism tops the list of UK discrimination in the workplace. Over one in five people (22%) interviewed by MORI felt they had been unfairly discriminated against in the work environment. 38 per cent of those who were discriminated against cited age as the most prevalent form of discrimination. Of those who believed they had personally encountered ageism in the workplace, just over half said they were discriminated against because they were too old, however the remaining half claimed to have received unfair treatment for being too young. Estimated cost to the economy of this form of discrimination ranges from  £16 billion to  £31 billion.These figures are shocking but statistics alone cannot account for the social or personal impact that ageism has on individuals and society at large. The government Age Positive Campaign is insistent that attitudes must change. By 2010 nearly 40 per cent of the working population will be over 45. Supporting this cultural shift, legislation preventing ageism in the workplace will be in place in the UK by 2006. But what the government really wants is change here and now. More and more employers in the public and private sector are convinced by the business case of employing a mixed age workforce. They know that Age Positive can result in operational, market and revenue gains. Mixed age workforces are proven to provide employers with a wider available skills base, improved productivity, better morale, increased customer loyalty, greater market share and increased shareholder wealth. METHODOLOGY Todays report by the Employers Forum on Age (EFA), which surveyed 1,000 workers over the age of 16, claims discrimination against older and younger employees remains rife in the workplace. It found that 61 per cent of respondents had witnessed ageist behaviour at work, and half did not know about legislation which would make this illegal. The survey also shows that young and old people could lose out on pay rises and promotions as a result of their age 31 per cent said they had seen older people paid more for doing exactly the same job as a younger employee. Almost a quarter 23 per cent recalled an older worker being promoted even if the younger candidate had more experience. EFA director Sam Mercer commented: As our research has confirmed, ageism is endemic in our society and rife in our workplaces. These attitudes need to be challenged and outlawed so that they become as unacceptable as sexism or racism. Although Mr Mercer said the new laws, which will come into force on Sunday, will help provide protection for people who feel that they have been discriminated against on grounds of their age, he added the change in legislation was just the beginning of a long jour ney towards tackling social prejudices. A spokesman for the Department for Work and Pensions told politics.co.uk the government was committed to ensuring equality at work. He noted that in the past year 208,000 more people aged over 50 are working, claiming the evidence suggests there are many businesses which are keen to harness the skills and experience older workers can bring. He added: We know the practice of ageism is bad for business and the new legislation will ensure that older workers are protected and ageism is stamped out. The governments Age Positive campaign, which sees businesses supplied with an age toolkit, involves working with a wide range of UK businesses to help them recognise the benefits of older workers such as reduced recruitment costs, higher retention rates, greater flexibility, higher productivity, and a broader range of skills and experience, he said. The government will consider whether to keep the compulsory retirement age, currently at 65 for men, or to abolish it at a formal review in 2011. The EFA report comes in the wake of a separate survey for the charity Help the Aged, which finds only 42 per cent of the 1,000 people questioned were aware of the new laws on age discrimination. It also showed that older people still feared ageism at work, and called on the government to ensure older employees knew their rights Age discrimination is still rife, and urgent legislation is needed to stamp it out, a survey has said. EXAMPLES Ageism also happen in sports like there is an example of Pakistani team coach Intikhab Ageism doesnt bother Pakistan coach KARACHI: Pakistan cricket team coach Intikhab Alam on Tuesday brushed aside negative criticism from those demanding his removal because of hisage, saying the campaign was motivated by jealousy. The 67-year-old guided Pakistan to the World Twenty20 title in England in June but Tests and One-day defeats on the Sri Lankatourlast month prompted former players to brand his old age a hindrance in proper coaching. But Alam brushed aside the flak. If there is healthy criticism I take it in a positive way, but targeting my age is negative thinking and I smell jealousy from this, said Alam on the sidelines of Pakistan teams training camp. The five-day camp is the final phase of Pakistans preparations for the elite eight-nationChampions Trophyto be played in South Africa from September 22-October 5. Alam said the same people who were pointing finger at his age were praising him a few months ago. I feel sorry for such people who have a personal vendetta against me, said Alam, who was also credited for Pakistans success in the 50-over World Cup in Australia in 1992. They cannot digest our T20 success. Former captain Aamir Sohail last week criticised Alam for being too old to handle coaching at international level. Former PakistanCricketBoard chief Tauqir Zia also joined Sohail in targeting Alams age, saying Pakistan needs a young coach to guide them to more successes. Alam, however, insists he is fit. I even take part in coaching drills and my age has never been a hindrance in my work. Coaching is all about experience and football coaches worldwide are over 70 years of age but no one speaks against them, said Alam. CONCLUSION According to an ICM poll for Age Concern, nearly one third of people know someone who has been a victim of age discrimination at work. Age discrimination is so widespread that 70% of people believe that ageism still occurs, the same as when a similar survey was conducted in 1998. Another one-in-10 people said that they have experienced discrimination by the NHS, health insurance companies, and been turned down for financial products because of their age. Too old Age Concern criticised employers and companies for failing to tackle ageism and the governments voluntary Code of Practice on age diversity in employment, which was published in 1999. Gordon Lishman, director general of Age Concern England, said: The governments voluntary code clearly isnt working. Comprehensive legislation is needed now, not just to cover the workplace but many other sectors of life. In November 2000, the government adopted a European Union directive, which outlaws age discrimination at work. It must now introduce legislation which supports the directives principles by 2006. Political voice Age Concern has also announced plans to offer older people membership of the charity, to strengthen its campaigning work. Mr Lishman, said: It will give older people the opportunity to directly influence policy makers and force the age issue higher up the political agenda. There are between 700,000 and 1m people in the UK who are aged between 50 and 64 and are unemployed or economically inactive. BIBLOGRAPHY BBC INDIATIMES http://www.india-seminar.com/2000/488/488%20srivastava.htm

Futility :: essays research papers

While mining over abundant quotes, sonnets in a seemingly different language, and soliloquies with enough meter and meaning to write a doctorate, the main thing I’m left wondering is: What exactly was Shakespeare’s intent in writing Hamlet? He too, like the readers of today, was a mortal being. He too felt feelings of revenge and purposelessness, and questioned being and capability. As any other human has strived to comprehend at some point in their humble lives, I believe that this is one of Shakespeare’s attempts to justify the life given to man, or more fittingly, to comprehend man’s purpose in life. Hamlet is a pessimistic view of life that deems any man’s attempt at change, futile.   Ã‚  Ã‚  Ã‚  Ã‚  Several times within the play, Hamlet talks of man’s unused â€Å"capability and god-like reason† (259). He is distressed by â€Å"what a piece of work is a man! how noble in reason! how infinite in faculties!† (217). Man has a seemingly infinite range of action and it distresses the hero of this play that he, as well as mankind, does not utilize it. I imparts a guilt within him and he asks, â€Å"why yet I live to say ‘This thing’s to do,’/ Sith I have cause, and will, and strength, and means to do’t.† (260). I believe this worry rings true more now than ever. Today’s society is driven by time-management and efficiency. If you can do something, well we are taught we must do it. High school students are reared to be exceptional scholars, recruited athletes, multi-talented, upstanding citizens, and somehow volunteer, too. Free time is a waste of time is the message I’ve been getting, and Hamlet is battling this issue as well.   Ã‚  Ã‚  Ã‚  Ã‚  Besides being torn over the discrepancy between his capability and actions of avenging his father’s death, Hamlet is also concerned that thinking over the matter too much yield no action and therefore makes him â€Å"a coward† (225). He states that by turning something over and over in one’s mind and not coming to an immediate action â€Å"conscience does make cowards of us all† (228) and that â€Å"a thought which, quarter’d, hath but one part wisdom and ever three parts coward† (260). Does he mean to have action without thought? Is acting, or the act of being, the essence of man? By Hamlet’s saying â€Å"the readiness is all† (289) I feel that he is saying that by having fulfilled one’s potential to act, it can be done without thinking.

How does Steinbeck use setting in his novellas Essay

Steinbeck uses the beginning of each chapter to paint the image of the room or location in which the chapter takes part. The main locations are the place near the pool, the bunkhouse, the dream farm, Crooks’ room, and the barn. Steinbeck picks items or feature of each place to help evoke the atmosphere of the place and to symbolise the greater ideas of the story. The idealised setting near the pool is where people start waiting to begin working towards the American dream, hoping to live an idealised existence; it acts as a canvas for their dreams to be painted upon. However, Crooks’ room and the bunkhouse represents the difficulty to reach the ‘American dream’. The barn is somewhere to reminisce about the struggle on the path to the idealised world. Then the last chapter of the novella returns to the place near the pool, this is when they know they have failed. That this is reality and it is clear it is just a dream. This cyclical structure shows the contra st about dream and reality. As mentioned the first chapter of the novella is set in the place near the pool. The setting resembles paradise. Somewhere you can be at peace. This fools Lennie into believing that he is safe when he is not. The picturesque setting makes people believe that dreams are attainable. There is great peace and tranquillity, as indicated by the fact that ‘deer come to drink in the dark.’ There is no one that can endanger their lives, the dears are not afraid of the predators, just as Lennie is not. But the danger that lurks underneath. This is illustrated in the killing of the snake by the heron ’a silent head and beak lanced down and plucked it out by the head, and the beak swallowed the little snake while it tail waved frantically’. Lennie’s arrival describe as ‘silent as a creeping bear’. Mirrors the arrival of the snake ‘A water snake glided smoothly up the pool, twisting its periscope head from side to side; and it swam the length of the pool’ this foreshadows Lennie’s death. The bunkhouse and Crook’s room are the two settings in which most of the novel la takes place. The settings contrast because the bunkhouse is plain, but Crooks’ room is full of possessions. The reason for this is Crooks is that he doesn’t have a chance @being a stable buck and a cripple he was more permanent than other men’ and he is black. In light of this the harness room is more than he can wish for. Crooks has ‘more possessions than he could carry on his back.’ This is a lot more than the other men, meaning that he is a more permanent inhabitant. On the other hand, the men in the bunkhouse  are transient and not move a lot of possessions. ‘Over each bunk there was apple box with the opening forward so that it made two shelves for the personal belongings of the occupant of the bed †¦ this shelves were loaded’. The men (except Crooks) share a long rectangular building with 20 other men, where they could have a whole farm to themselves; even if the men do not have a house to themselves they still try to create some persona l space and belongings. The dream farm is the fantastical world for the ranch workers to work and live in. this is the place where people feel free, and can do whatever they please ‘if we don’t like a guy we can say, â€Å"Get the hell out† an’ by God he would.’ This shows that they are they boss and do not ‘have to buck no barley eleven hours a day’. They could set their own rules. When they have this dream farm they would be independent. They do not have to be given food, money and shelter ‘No more running’ round the country and gettin’ fed by a Jap cook. No sir, we’d have our own place where we belonged and not sleep in no bunkhouse.’ In the dream farm they had a place where they could settle for once, they could even think about making a family, because they would be settled and have a regular income to support the family with. This is a dream that is currently impossible for them. The barn is a place to be supposedly safe as it is a place to shelter and protect the animals in. this is ironic as it is the place that Lennie kills he dog and Curley’s wife in the barn. All the places in the novella signify the hardships of life. The place near the pool symbolises the contrast between dreams and reality. The bunkhouse is a gateway to their ‘dream’. Crooks’ room shows the segregation and prejudice that was around in 1930s America. The barn represents loneliness and death. The fault of the dream farm is it does not actually exist.

Colleges Should or Should Not Offer Online Classes

Nearly 12 million post-secondary students in the United States take some or all of their classes online right now. On the other hand, approximately 15 million students take all of their classes in a physical classroom. (Adkins) What do these number say about an online education? Well, they mean that there are both positive aspects and negative aspects to taking online courses. It turns out that there are many examples of both positive and negative reasons to enroll in or to not to enroll in an online class.Firstly, there are many advantages or reasons why someone would want to take an online course. One of the main reasons people take an online course is for flexibility of time. Flexibility of time corresponds to the online classes being available 24 hours a day, 7 days a week, usually. This allows for one to plan their classes around their schedule, rather than their schedule around their classes. For this reason, it is often popular for people who need to work but still want to get a college education. It is also popular for parents who are working or have small children they need to take care of.Another example would be someone who has difficulty waking up for morning classes. Online can be arranged so that you can work at your convenience of time. Another major contributing factor to a positive outlook on online classes is that there are virtually no geographical restrictions. As long as you can put yourself somewhere with Internet access, you can take the course. Along with the ability to be anywhere you want, you can also go nowhere and simply take the class from home. This means the student can save a multitude of time and gas money.A good example of someone who would utilize this would be someone who lives far away from a college, and still wanted to get a degree without having to commute back and forth many miles everyday. Online courses also give a student a larger variety of courses to choose from. If you attend a physical college, a course you might want to take may not be available. With online classes, all you have to do it some online research to find the course you are looking for. In addition to opportunity of a class being offered, there is also the opportunity of getting into a class.With online classes, the spaces offered may be greater because there are no physical limitations of space that may have limited the physical class. In addition to these obvious examples, there are a few subtle things that people may no realize at first about the advantages of online classes. One, for example, is participation. Some students may find it difficult to participate in class and therefore feel less intimidated in an online environment. Equally important for some, perhaps, is that there is no dress code. Unless there is a web cam involved, a student could be in their pajamas or even naked if they wanted to be.On the other hand, there are quite a few disadvantages to taking an online course. One of the main reasons that many people struggle with is the discipline and time management skills. There are usually a few deadlines, but besides that, the students are fully responsible for keeping up with their work and staying to a schedule. Procrastination can be a detrimental factor to failure for some. Self- motivation tends to be a key that some do not possess. Another main problem some students experience is a social problem. In this style of education there is no direct interaction with a professor in person.Some students may be okay with this but many progress and learn better from face-to-face interactions and attention from the teacher. Together with the professor are the fellow pupils that are in the class. Where as some students completely enjoy relaxing and taking a class alone, some find it very lonely and depressing. Classrooms are meant to have a welcoming environment. This environment can often be particularly difficult to replicate online. An important academic reason to perhaps not take an online cl ass is the issue of transferring credits. Some institutions will not take online credit hours.This could obviously make your time spent on taking these courses completely worthless. For this reason, many people do not risk online courses and stick to physical classrooms with a definite reliable credit transfer capability. Finally, along with all of these examples, comes perhaps the most obvious one of all. To take an online course you need to have a computer. This means that the student has to actually be capable of using that computer too. Online courses are designed for ones own pace usually, but the majority of time spent on the task should not be figuring out how to work the computer.A student does not need to be a computer expert, but needs to be computer literate and relatively comfortable with the technology they will be using. The functioning of the computer not only depends on the student’s knowledge and skill, but also depends on the reliability of the computer. The computer is going to need to have at least a decent setup and also probably have a high-speed connection. For most even considering an online education this is usually doable, but it is not always the case.To sum it all up, online courses are a preferential decision based on an individual students research and the college’s interest in such a technique of learning. There are many positive and negative factors a college should consider before deciding to offer or not to offer online classes. The same can said for students deciding whether or not to take online classes. Online classes are a slowly increasing popular way of learning and teaching. The only way that one can decide to provide or take these courses is by looking at the research done and the facts known.

Explain How Practices That Support Equaity and Inclusion Reduce

Amanda Hopwood Cache Level 2 in Diploma in Children’s Care, Learning and Development Pin/Enrolment Number – 30169038 ULN – 6939676189 Assessor – Jennifer Hughes Assurer – Helen Tweddle SHC 21 Introduction to equality & inclusion in health, social care or children 7 young people settings 1. 1 –Explain what is meant by: Diversity – means is to understand that each child/young person is individual, unique and different i. e. , it could be the differences in race, heritage, customs, beliefs, physical appearance, mental capability.Diversity should be valued and respected as each person are completely different to any other person, even in the examples I have stated above. We need diversity as is gives us different views and opinions. We must value our diversity so we can work together to live a happy life. Equality – means to give all children/young person equal opportunities to achieve their best in the setting. Each child is differ ent so you have to respect that. Some children might need support. You can do this by planning ahead to achieve all aspects of learning and development for all children irrespective of disability, heritage etc.It's about getting the balance between each child. Inclusion – means to ensure all embodies such as children and their families have the right support regardless of their ability to take part in a range of activities in the setting. Inclusion is the process of making this happen. to do this in the setting you must take away all barriers and give each person a warm and welcoming attitude whilst in setting. Discrimination – means a child/young person is treated differently because of their membership such as race, colour, gender, religion, ancestry, origin, disabilities.It involves excluding or restricting child/young person in a membership from opportunities that are available to other children/young person. Children may experience discrimination because of their colour, culture/religion, impairments, gender, race, size because they are disabled or have special educational needs. Children who are discriminated may feel undervalued and may lose confidence. They may find others will have a low expectations of what they can achieve. Others might assume they cannot do an activity as they can't cope.

A Business e-mail being sent to a CEO and CFO of a company Assignment

A Business e-mail being sent to a CEO and CFO of a company - Assignment Example The training course for the fifty employees may be costly if they attend at once since it cost approximately two thousand dollars per individual. Therefore, it is my opinion that the employees be divided into two groups of twenty five people each to ease the company spending the huge amounts all at once. After the first group will have completed their training, the second group may then get their chance to be trained too. The training is meant to equip the employees with the knowledge of relating with customers based on the principles of Dale Carnegie training. The training will instill the trainees with the skills of handling customers well by applying the principle of; do not criticize, complain or condemn. Criticizing clients is a terribly dangerous trend and can lead to a drastic fall in the number of clients. Whatever the clients do, our employees should not complain or condemn them. They should be treated with the extreme reverence and their resolutions respected without complaints. Our employees should also learn to appreciate clients and be honest with them. Every time they are working for the clients, they should remember to appreciate them sincerely. This will make the clients happy, satisfied and appreciated. Consequently, this will make them ask for our future services and attract more clients who need similar services. The third principle that the learners will acquire is; arouse in the other person and eager want. This basically means that our employees should focus on the desires and wishes of clients. The clients should be treated with regard and their desires should be attended to as a matter of priority. Additionally, the trainees will learn to be genuinely interested in other people. Applying this principle to employees is extremely essential and it makes them feel adored and important. Another

Quest Diagnostics Inc Essay Example | Topics and Well Written Essays - 2500 words

Quest Diagnostics Inc - Essay Example The company offered specialized esoteric testing on both coasts with acquisition of American Medical Laboratories (AML) in 2002. The company acquired Unilab Corporation in 2003 and exhibited its presence in California State. Later in 2005 the company made its presence felt in Kansas and Ohio by acquiring LabOne (Our History). EDGAROnline (Page 1) stated that Quest Diagnostics Inc. is a national leader in the healthcare sector providing diagnostic and allied services. The company leads in clinical laboratory testing, esoteric testing, molecular diagnostics; non-hospital based anatomic pathological services and analysing drug abuse. According to Reuters, the company has more than 2000 patient service centres and 35 principal laboratories in major metros and about 150 smaller "rapid response" laboratories all over the nation with wide range of services and helping physicians detect, diagnose, evaluate, monitor and treat diseases with the help of information technology solutions. The company processed more than 144 million requisitions as of the year ending December 31, 2005 and net revenue of 78% from routine testing and 17% from esoteric testing thus summing up to 95% net revenues for clinical laboratory testing. ... nd times." In addition to above the company also provides Risk Assessment Services to life insurance industry in the US and Canada and Clinical trial testing in the US, UK, Australia, Singapore and South Africa. The company manufactures and markets diagnostic test kits and systems for esoteric testing through its subsidiary Nichols Institute Diagnostics. According to Quest Diagnostics the company's vision reads as follows "Dedicated people improving the health of patients through unsurpassed diagnostic insights and innovation." The company's mission being "We will be the undisputed world leader of diagnostic testing, information and services" and the values are "Quality, Integrity, Innovation, Accountability, Collaboration and Leadership"(Our Vision, Mission and Values). According to Quest Diagnostics, Nichols Institute was the first laboratory in North America to achieve ISO 9001 certification in 1998 (Our Commitment to Quality). According to QMI Registration services ISO 9001 is based on the following eight Quality Management Principles, which are incorporated within the requirements of the standard, and can be applied to improve organizational performance: 1. Customer focus 2. Leadership 3. Involvement of people 4. Process approach 5. System approach to management 6. Continual improvement 7. Factual approach to decision making 8. Mutually beneficial supplier relationships The standard covers all aspects of an organization's activities, including identifying its key processes, defining roles and responsibilities, policies and objectives, documentation requirements, the importance of understanding and meeting customer requirements, communication, resource requirements, training, product and process planning, design processes, purchasing, production and service,

Dwight D. Eisenhower Leadership and Management Paper Research

Dwight D. Eisenhower Leadership and Management - Research Paper Example Management is not just confined only to organizations. Even political leaders need to have the knowledge and skills of a good manager in order to be successful in their careers. One leader with such qualities is the 34th president of the United States, Dwight David Eisenhower who exhibited both managerial and leadership qualities. This paper looks at  Eisenhower’s qualities as both of a leader and a manager. Characteristics of a Good Manager A number of factors define a good manager. The ability to have a vision about the future means that a manager is future oriented. A good manager needs to show enthusiasm in his/her work as well as to have the ability to empower and motivate others to work enthusiastically. The decision making process of a manager should be defined by an ability to make quick and informed decisions. Words need to be backed by actions. Managers who talk too much by issuing orders rarely succeed in their careers as workers need to see how they can perform t asks as well. Characteristics of a Good Leader A manager should be a good leader which means that he possesses good leadership skills. A good leader is proactive and thinks about the future. They are flexible in their decisions and actions so they can easily adapt to any change that may arise. A good leader has good communication skills, and respects the subordinates. Confidence in both leading the team and believing in personal decisions is an important quality of a good leader. A good leader shows enthusiasm in work. The interest in the feedback from the subordinates is a concern for efficient leaders, while they exhibit good organizational skills and delegate duties to the subjects (Leatherman, 2008). Leadership and Managerial Qualities of Dwight D. Eisenhower Eisenhower exhibited both leadership and managerial qualities in a number of ways. Having been a leader of the army during and after the First World War, he exhibited good leadership qualities by heading the army in war. At the onset of World War I, he immediately requested for an assignment overseas. This showed how dedicated he was in his job, showing one of the qualities of a good leader. As a hard working military man, he rose over the ranks to become Lieutenant Colonel in the National Army. As Lieutenant, he exhibited good organizational skills. He was able to organize members of the army during the war and draw placement programs of the personnel. His ability to approach members of the lower ranks and deal with them showed his commitment to the staff and his ability to effectively communicate with all the people in the military regardless of their position. His skills as a visionary leader were portrayed when he remained focused on the role of tanks in any war that would follow after the First World War. He showed his high level of commitment to his job patiently rising through the ranks of the military to become General of the Army Air Force. His dedication to work let him succeed in many assig nments such as in the invasion of Sicily. To promote democracy, he accepted the role of the President of Columbia and NATO Supreme Commander. His dream of becoming a president of the United States was supported by many people who felt that he had good leadership qualities suitable for the success of the United States. He chose to continue with Roosevelt’s plan of the New Deal for the United States and, thus, won a second term which

An international expansion plan for Ferrero Rocher Essay

An international expansion plan for Ferrero Rocher - Essay Example International business expansion strategy has become one of the profitable and important business growth strategies of several leading multinational business organizations. There are several advantages of international business expansion. Organizations can increase its market share through the help of global expansion strategy. In addition to this, multinational organizations can develop potential client base around the globe through this strategy. Major objective behind this internal expansion is to maximize business profit (Blenkhorn and Fleisher, 2005, p.76). The market demand and test or preference of the customers for global products is increasing significantly due to the significant effect of globalization and technological advancement. However, the organizations’ business expansion strategy can get affected due to several risks that are associated with the business operations in international market place. Ferrero Rocher, an Italy based spherical chocolate sweet has bee n chosen as a product for the assignment. The organization is planning to introduce this product in the potential South Korean market. This assignment will determine the business environment of the host country and preferred market entry mode for Ferrero Rocher. A description of the product Ferrero Rocher is one of the popular spherical chocolate sweets. This particular product has gained huge popularity among several regional and international customers. This product is made by a popular Italian chocolate producing organization named Ferrero SpA. Ferrero Rocher was introduced in the Italian market in the year 1982. The chocolate consist of roasted hazelnut. It is encased in a unique thin wafer shell that is filled with vegetable oil and hazelnut cream. This specific chocolate sweet is covered in chopped hazelnut and milk chocolate. Each and every sweet item contains 73 calories. In addition to this, each and every sweet item is packaged individually insider an attractive gold-colou red rapper. The product already has presence in several emerging international market. This specific product achieved huge popularity among millions of people around the globe due to its quality and taste. The product is considered as the leader within the industry and in its category. Effective quality control, innovative shape, original recipe, unique advertising campaigns and refined packaging attract the global customers toward this product (Ferrero, 2013, p.1). It can be stated that the creamy filling, delicious hazelnut centre and crunchy wafer increased the demand of this product. In addition to this, the organization implemented economic pricing strategy for the products. These products are often identified in the retail chains, stationary shops and confectionary stores. A description of the organisational context Ferrero Rocher is the product as well as the brand extension of parenting company Ferrero SpA. Ferrero SpA is known as one of the leading and popular Italy based m anufacturers and distributors of the chocolate and other confectionary products. The organization was established in the year 1946 by famous confectioner Pierto Ferrero. The organization is headquartered in Alba, Italy. The founder of the